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MARGENE

As the name itself evinces, MarGene- Marketing in our genes, is the student club of NMIMS Bangalore, for people harbouring a passion for marketing. It’s a perfect blend of spontaneity and creativity. The club is a platform to channel your marketing creativity and explore various dimensions of this field. From solving corporate case studies to real life marketing knockouts, from unleashing the creative territories of advertisement to enriching discussions with top corporates, this club through its various inter and intra college events gives the novice marketer a chance to develop his skills and test the water, before foraying into the corporate world.

We at MarGene strive to experience the various concepts of marketing taught in the classroom, through interaction with eminent experts from the industry, peer learning and events. Our events primarily focus on the core problems that nowadays all businesses face and ensure that the participants come up with ideas about how to solve them thus benefiting the corporate fraternity to a larger extent. MarGene Mantra is to build something that 100 people love, not something that 1 million people kind of like.

Markopolis:

Markopolis is the Flagship pan-India event of MarGene. It is a unique platform to test one’s marketing skills, where one gets to work on a live case study. Since its inception in 2013, it has grown manifold and had been supported and appreciated by top companies like Singapore Airlines,Dollar, Prestige, Airtel, Uber, Zo Rooms, Raymond’s, Coca-Cola, Protein X & Volkswagen. Conducted in 3 phases, the first round of this National level event is an online quiz, followed by presenting an abstract of a case study. For the final round, the shortlisted teams are invited to present their solution and ideas to the esteemed jury. This year, IMT Ghaziabad and IIFT, Delhi emerged as the winners of this coveted title, over the hundreds of colleges that had applied for the event.

Marketing Conclave:

MarGene also added on to the legacy of the Marketing Conclave and conducted its third edition with the theme Concreate Confluence. When keynote speakers like Ms. Divya Chadha from Spotify and Ms. Divya Morparia from Zee entertainment grace an event, it is needless to mention that it was a mammoth success.

There was also a panel discussion with Mr. Amit Sethiya, Marketing Head of SYSKA, Mr. Tarun Jha, Marketing Head at SKODA Auto, Ms. Nikita Das, Cluster Marketing Head at Hyatt Hotels and Mr. Utkarsh Bagri Founder of Pariksha and moderated by Ms. Vanshika Mehta,Brand creator and communications consultant.

Social Media Growth Hacking Workshop:

MarGene always prides itself on being ahead of the curve and with that in mind MarGene organised a workshop on Social Media Growth Hacking which conducted by Ms. Aleena Gandhi , Founder and CEO of Social Media Dissect. The workshop covered topics like Social media algorithms, how to improve impressions and traction, Industry trade secrets and much more. The event was a huge success and was attended by people all over the country.

Brand Bucket Challenge:

The club organises a plethora of intra college events to engage students in various marketing, brands and advertisement related activities. We thrive to surprise our participants with new events every year.

This year MarGene hosted the Brand Bucket Challenge, a three round competition for marketing enthusiasts aimed at stimulating interactions and strengthening bonds between students, by using brands as a medium. The first round consisted of a virtual treasure hunt with clues hidden across the social media pages of our favorite brands. The second round involved integrated marketing involving scenes from the top TV shows. The finale had the top teams participating in an auction, bidding for elements which would form part of the creative for the final promotion poster. The event truly encapsulated what MarGene stands for creativity and Bucket load of fun.

MarGene keeps its patrons up-to-date with the latest advertisements and news relating to the marketing community, through all its social media pages curating content in accordance with the changing times.

Contact Details:

Email id: margene@nmims.edu.in

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PRESIDENT: Ashakiran Jena – ashakiran.jena270@nmims.edu.in, +91-8248952346

VICE PRESIDENT: Swapnel Desai – swapnel.desai266@nmims.edu.in, +91-8879083085

VICE PRESIDENT: Anubhav Garg – anubhav.garg711@nmims.edu.in, +91-9899777313

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